Top Tulum Instagram Spots to Capture the Perfect Shot

If you’re planning a trip to Tulum, Mexico and you’re looking for the best Tulum Instagram spots, you’re in luck!

Tulum is a popular destination for Instagrammers, and it’s not hard to see why. The town is known for its stunning beaches, turquoise waters, and lush greenery.

In this guide, we’ll take you through some of the best Tulum Instagram spots, including the most popular beaches, the most beautiful cenotes, and the most photogenic spots in town.

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Top Tulum Instagram Spots

Matcha Mama

Matcha Mama is a must-visit spot for anyone looking for a fun and colorful photo opportunity.

This cute little juice bar is covered in bright pink and green paint, and there are plenty of swings and hammocks for you to pose on.

Make sure to try one of their delicious smoothie bowls while you’re there! I found them a little overpriced, but definitely worth it for the setting.

Follow That Dream Sign

The “Follow That Dream” sign is one of the most popular Tulum Instagram spots, and for good reason.

tulum instagram spots

This colorful sign is located on a super photogenic road and it’s the perfect place to snap a photo of you living your best life.

Tip: Rent yourself a bike for the photo and to make a day out of riding around this jungly street.

Ven a la Luz at Ahau Tulum Beach

The “Ven a la Luz” sign at Ahau Tulum Beach is another great spot for Instagram photos.

tulum instagram spots

This sculpture is made of wood and it’s covered in intricate carvings and colorful paint. The installation was created by artist Daniel Popper as part of an arts festival in Tulum, and then became a permanent resident of Ahau Tulum Resort.

You’ve definitely spotted it on Instagram already as ever since its installation, it quickly became a favorite among Tulum’s Instagram spots for its uniqueness. It reminds me of Te Fiti from Moana.

Azulik Uh May

AZULIK Uh May, the latest contemporary museum in town and definitely a must on your Tulum Instagram spots itinerary.

tulum instagram spots

The property is a masterpiece in itself, and you can easily spend a few hours exploring the exhibitions on display.

Casa Malca

Casa Malca is a stunning boutique hotel and beach club that’s become a popular spot for Instagram photos.

Tulum Instagram Spots

The hotel features a unique blend of contemporary and traditional design elements, making it a truly unique spot for photos.

Whether you’re lounging by the pool or exploring the hotel’s art collection, there are plenty of opportunities for stunning photos at Casa Malca.

Tulum Ruins

The Tulum Ruins are one of the most iconic Tulum Instagram spots, and they make for some truly stunning photos.

Tulum Instagram Spots

The ancient Mayan ruins overlook the ocean, providing a breathtaking backdrop for your photos. Make sure to arrive early in the morning to beat the crowds and capture some truly magical shots.

Tulum Street Art

Tulum is known for its vibrant street art scene, and there are plenty of Instagram-worthy murals and graffiti around town.

Take a stroll through the streets of Tulum and keep your eyes peeled for colorful murals and street art. Some of the best spots include the Tulum Art Club and the streets around the Tulum ruins.

Don’t forget to get travel insurance for your trip! As always, I recommend Safety Wing for great prices and coverage abroad. It starts at only $45 USD per month and will have you covered with everything you may need during your trip! Check them out here.

Sian Ka’an Biosphere Reserve

The Sian Ka’an Biosphere Reserve is a UNESCO World Heritage Site and one of the most beautiful natural areas in Tulum. It’s perfect for outdoorsy photos.

tulum instagram spots

The reserve is home to a wide variety of wildlife, including jaguars, crocodiles, and monkeys, as well as some of the most stunning scenery in the area.

Las Coloradas

Las Coloradas is a stunning pink lake that’s located about two hours from Tulum. The lake gets its pink color from the high concentration of salt and other minerals in the water, making for some incredible photos.

Instagram Spots in Tulum for Beach Photos

If you’re looking for the best beaches in Tulum to get that vacation shot, you’re in luck! Tulum is home to some of the most beautiful beaches in the world. Here are a few of the top Tulum Instagram spots for beach goodness to check out during your visit:

Tulum Beach

Tulum Beach is one of the most popular spots in town, and for good reason. The white sand and turquoise waters are absolutely stunning, and there are plenty of beach resorts and restaurants nearby.

You can spend the day lounging on the beach, swimming in the Caribbean waters, or exploring the nearby Mayan ruins.

Playa Paraiso

Playa Paraiso is another must-visit spot in Tulum. This beautiful beach is located just a short drive from town, and it’s known for its crystal-clear waters and soft white sand.

There are plenty of beach clubs and restaurants nearby, so you can easily spend the whole day here.

Coco Tulum

Coco Tulum is a popular beach club and hotel located right on the beach. This spot is known for its laid-back vibe and stunning views of the Caribbean.

You can rent a beach bed for the day, enjoy a delicious meal at the restaurant, or sip on a cocktail while you soak up the sun.

Vagalume Beach Club

Vagalume Beach Club is a beachfront restaurant and bar that’s known for its delicious food and amazing views of the ocean. The restaurant has a laid-back, bohemian vibe that’s perfect for Instagram photos, especially around its gigantic hand sculpture!

Private Beach at Casa Malca

If you’re looking for a more secluded spot, the private beach at Casa Malca is a great option.

This luxurious hotel is located just a short drive from town, and it has its own private beach. You can spend the day lounging on the sand, swimming in the turquoise waters, or exploring the nearby jungle.

Cenotes in Tulum

Tulum is known for its stunning cenotes, which are natural swimming holes formed by the collapse of limestone bedrock. They’re unique to the Yucatan peninsula, so they’re guaranteed to stand out from your Instagram feed.

Gran Cenote

One of the most popular cenotes in Tulum is Gran Cenote. This cenote is known for its crystal-clear waters and impressive stalactites and stalagmites.

tulum instagram spots

You can swim, snorkel, or scuba dive in the cenote, and there are even underwater caves to explore. The cenote is surrounded by lush jungle, and there are hammocks and swings where you can relax and take in the beautiful scenery.

Cenote Calavera

Cenote Calavera, also known as the Temple of Doom, is a unique cenote that is perfect for thrill-seekers.

The cenote has three openings, and you can jump into the water from each of them. There are also ropes and a zip line that you can use to swing into the water.

I don’t find it that photogenic, but it makes for a super fun Instagram reel if you get creative!

Cenote Suytun

Cenote Suytun is a beautiful cenote that has become one of the top Tulum Instagram spots for its stunning sunbeams.

The cenote is partially covered by a dome, and the sun shines through a small hole in the ceiling, creating a magical effect perfect for a photo.

There are also platforms and walkways that you can use to explore the cenote, and hammocks where you can relax and take in the view.

Cenote Dos Ojos

Cenote Dos Ojos is another popular cenote in Tulum. The cenote is known for its crystal-clear waters and underwater caves, which are perfect for scuba diving.

There are also platforms and walkways that you can use to explore the cenote, and hammocks where you can relax and take in the beautiful surroundings.

Instagrammable Hotels in Tulum

One of the best things about Tulum is the variety of unique hotels it has to offer!

You’ll find that plenty of hotels in town are home to some of the best Tulum Instagram spots, so choosing the right accommodation can make for amazing photos.

Ahau Tulum Beach

If you’re looking for a hotel with a private beach, Ahau Tulum Beach might be the perfect choice for you.

This eco-friendly hotel is located on the beach and has its own beach club. The rooms are spacious and decorated with natural materials, giving them a rustic feel. You’ll also find yoga classes and a restaurant on-site.

CHECK PRICES AND AVAILABILITY

Azulik Tulum

For a truly unique experience, consider staying at Azulik Tulum.

This hotel is built entirely of wood and offers stunning views of the jungle and the sea. The rooms have no windows, but instead have open-air showers and baths. You’ll also find a spa and a restaurant on-site.

CHECK PRICES AND AVAILABILITY

Nomade Tulum

Nomade Tulum is a great choice if you’re looking for a hotel with a bohemian vibe and plenty of cool corners to shoot photos.

The rooms are decorated with colorful textiles and have a rustic feel. The hotel also has a beach club, a yoga studio, and a restaurant. Plus, the hotel is located right on the beach.

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Papaya Playa Project

For a luxurious experience, consider staying at Papaya Playa Project. This hotel has its own private beach and beach club. The rooms are spacious and decorated with natural materials, giving them a rustic feel.

CHECK PRICES AND AVAILABILITY

Instagrammable Restaurants in Tulum

Tulum is home to some of the best restaurants in Mexico, offering a wide range of cuisines and atmospheres to suit any taste.

Kin Toh

This restaurant is located in Azulik and offers stunning views of the jungle and sea.

The menu features a fusion of Mexican and Asian cuisine, with dishes like octopus tostadas and green curry with coconut rice.

Be sure to try one of their signature cocktails, like the Kin Toh Margarita or the Jungle Fever.

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Macondo at Nomade

Macondo at Nomade is a must-visit for anyone looking for a laid-back atmosphere and delicious food.

This beachfront restaurant offers a variety of dishes, including fresh seafood, tacos, and salads.

Don’t miss their famous guacamole, made tableside with fresh ingredients. The bar serves up a variety of cocktails, including the Macondo Margarita and the Mezcal Mule.

Don’t forget to get travel insurance for your trip! As always, I recommend Safety Wing for great prices and coverage abroad. It starts at only $45 USD per month and will have you covered with everything you may need during your trip! Check them out here.

Mia Restaurant & Beach Club

Mia Restaurant & Beach Club is the perfect spot for a romantic dinner or a night out with friends.

The restaurant is located on the beach and offers stunning views of the Caribbean Sea. The menu features a variety of international dishes, including sushi, pasta, and steak.

I Love Tulum So Matcha

If you’re looking for a healthy meal or snack, I Love Tulum So Matcha is the place to go.

This vegan restaurant offers a variety of dishes made with fresh, organic ingredients. Be sure to try one of their matcha drinks or desserts, like the Matcha Latte or the Matcha Cheesecake.

Raw Love Tulum

Raw Love Tulum is a vegan cafe that serves up healthy, delicious food and smoothies. The cafe is also a popular spot for Instagram photos, with its colorful decor and beautiful beachfront location.

Roc Luxe Tulum

This restaurant offers a variety of dishes, including fresh seafood, steak, and pasta and offers ane elegant atmosphere with a beautiful outdoor terrace.

Be sure to try one of their signature cocktails, like the Roc Luxe Margarita or the Passion Fruit Martini.

Instagram Etiquette in Tulum

When visiting Tulum, it’s essential to be mindful of the local culture and the environment. Here are some Instagram etiquette tips to keep in mind when taking photos in Tulum:

  • Respect the locals: Tulum is a small town that relies heavily on tourism. It’s important to be respectful of the locals and their culture. Always ask for permission before taking a photo of someone, and be mindful of their privacy.
  • Protect the environment: Tulum is known for its beautiful beaches and lush jungles. It’s crucial to preserve these natural wonders by not damaging them in any way. Don’t climb on trees or rocks, and don’t leave any trash behind.
  • Don’t disrupt other visitors: Tulum is a popular destination, and there will likely be other people trying to take photos at the same Instagram spots as you so it’s important to be patient and wait for your turn.

Tulum Travel Insurance

While you may not anticipate any issues during your travels, it’s always better to be safe than sorry.

Travel insurance can provide coverage for a wide range of issues that may arise during your trip. This can include medical emergencies, trip cancellations, lost or stolen luggage, and more.

We recommend Safety Wing for your Tulum travel insurance needs. Safety Wing offers comprehensive coverage at an affordable price, with policies starting at just $1.32 per day. Their policies include coverage for medical emergencies, trip cancellations, lost or stolen luggage, and emergency evacuation. Plus, their policies are flexible, allowing you to extend your coverage if needed. Check them out here.

Tulum Instagram Spots FAQs

What are some free Instagram spots in Tulum?

There are plenty of free Tulum Instagram spots. You can visit the Tulum beach, take pictures of the colorful buildings in downtown Tulum, or explore the nearby cenotes. The Tulum Ruins and Gran Cenote are also great options for Instagram-worthy photos.

Is there a tour specifically for Instagram spots in Tulum?

Yes, there are tours specifically for Tulum Instagram spots. These tours usually take you to the most popular and photogenic spots in Tulum, such as the Tulum Ruins, the Follow that Dream sign, and the famous hands sculpture. Some tours even provide a professional photographer to capture the perfect shot.

Where is the Tulum sign located downtown?

The Tulum sign is located in downtown Tulum, near the main square. You can easily find it by walking around the area. The sign is a popular spot for taking pictures, so be prepared to wait in line for your turn.

Where can I find the Follow that Dream sign in Tulum?

The Follow that Dream sign is located on the side of the road leading to the Tulum beach. It’s a colorful and inspiring sign that’s perfect for Instagram photos. You can easily find it by asking locals or using Google Maps.

Tulum Instagram Spots: Conclusion

As you’ve seen, Tulum is full of stunning locations that are perfect for capturing the perfect Instagram shot. From the turquoise waters of the Caribbean Sea to the lush greenery of the jungle, Tulum has something for everyone.

Whether you’re a seasoned blogger looking to up your game or just someone who loves to take photos, Tulum is the perfect place to get those Instagram-worthy shots. feed stand out.